**Nintendo Switch 2 Sells 10 Million Units—Beating Expectations Despite Trump Tariffs**
The Nintendo Switch 2 is surpassing the sales of its predecessor, selling more than 10 million units within four months of its release. Nintendo has raised its sales expectations, even though the console’s $450 price tag was considered high by analysts and viewed as a response to President Donald Trump’s tariffs.
According to Nintendo’s earnings report released Tuesday, the Switch 2 has sold 10.36 million units since its June 5 launch. The company has increased its sales forecast through March 2026 to 19 million units, up from the previous estimate of 15 million.
The Switch 2 is selling twice as fast as the original Nintendo Switch, which sold 4.7 million units in the first four months following its release in March 2017. The Verge reported in June that the Switch 2 is the fastest-selling gaming console of all time, with more than 3.5 million units sold in just four days. This surge was partly attributed to consumers rushing to purchase the console ahead of potential future price increases.
Joost van Dreunen, CEO of gaming consulting firm Aldora and professor at NYU Stern School of Business, told Forbes that tariffs likely “pulled some demand forward” for the Switch 2. However, he emphasized that the strong sales are driven by “durable consumer confidence, not panic buying.” Van Dreunen noted that the figures highlight Nintendo’s “brand strength” and robust consumer loyalty, even in the face of higher costs and tariff uncertainty. He also indicated that he does not expect Nintendo to raise the console’s price further.
In addition to the impressive hardware sales, more than 20 million Switch 2 games have been sold in the console’s first four months. Nintendo cited strong sales for titles including *Mario Kart*, underscoring the ongoing popularity of its game library.
Overall, the Nintendo Switch 2’s record-breaking sales demonstrate the company’s ability to maintain strong consumer demand and adapt to challenging economic conditions.
https://bitcoinethereumnews.com/finance/nintendo-switch-2-sells-10-million-units-beating-expectations-despite-trump-tariffs/