XRP Price Surges 2.94% to $2.48, Outperforming Broader Crypto Market

XRP’s price today surged by 2.94% to reach $2.48 over the past 24 hours, outperforming the broader cryptocurrency market, which recorded a modest 0.9% gain. This rally is fueled by growing institutional interest, driven by Ripple’s recent strategic moves and positive market developments.

**Ripple Prime Launch Boosts Institutional Adoption**

On October 24, Ripple finalized its acquisition of prime brokerage Hidden Road, rebranding it as Ripple Prime. This milestone positions Ripple as the first crypto firm to operate a global multi-asset prime brokerage, providing institutions with direct access to XRP, Ripple USD, and RLUSD for cross-border settlements and collateral management.

Integration with Ripple’s custody and payment infrastructure is expected to accelerate XRP adoption across more than 300,000 FX derivatives markets. This launch follows Ripple’s aggressive expansion strategy, having completed five major acquisitions since 2023, underscoring the company’s push into institutional finance.

Key indicators to watch include the adoption rate of the RLUSD stablecoin on Ripple Prime, which could further strengthen XRP’s utility in traditional financial markets.

**XRP Derivatives and ETF Growth Signal Strong Institutional Demand**

Institutional demand for XRP is also evident in derivatives activity. Since May 2025, XRP options have reached $26.9 billion in notional volume, averaging $213 million in daily trading. Approximately 567,000 options contracts have been traded, compared to a daily spot volume of 600 million XRP.

Meanwhile, the first U.S.-based XRP ETF, ECARP, has surpassed $100 million in assets under management (AUM). Offering regulated exposure to XRP, this ETF has attracted interest from hedge funds and wealth managers. Additionally, CME-listed XRP derivatives have seen open interest rise to 10,100 contracts, signaling increasing institutional participation.

Analysts suggest that growing ETF inflows could reduce sell pressure on XRP, providing further support to its price.

**XRP Price Analysis**

From a technical perspective, XRP recently reclaimed the $2.30 support level, where 70% of recent trading volume occurred. The Relative Strength Index (RSI-14) stands at 39.69, indicating neutral momentum, while the MACD indicator is approaching a bullish crossover.

Fibonacci retracement levels show the 38.2% retracement at $2.50, aligning closely with the 30-day Exponential Moving Average (EMA) at $2.61. A successful break above $2.61 could target a price of $2.73.

However, traders should remain cautious, as approximately 6 million XRP were moved to exchanges in the past week, potentially signaling selling pressure from whale investors.

Overall, ongoing institutional developments and technical indicators suggest a positive outlook for XRP, but market participants should monitor key resistance levels and whale activity closely.
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