Social media personality James Stephen Donaldson, better known as MrBeast, has filed a trademark for **MrBeast Financial**, which he intends to use for a downloadable app offering cryptocurrency exchange and payment processing services.
If Donaldson plans for the MrBeast Financial brand to be linked to a crypto exchange or payments platform, he will need to navigate several regulatory requirements. These include registering as a Money Services Business (MSB) with the Financial Crimes Enforcement Network (FinCEN), obtaining state-level money transmitter licenses, and securing approval from either the Securities and Exchange Commission (SEC) or the Commodities and Futures Trading Commission (CFTC), depending on how the platform operates. As of now, there is no public record of Donaldson filing for any of these licenses.
MrBeast Holding did not immediately respond to a request for comment from Decrypt.
MrBeast is the most-subscribed individual creator on YouTube, boasting 446 million subscribers as of Friday. He is widely recognized for his high-budget stunts, such as recreating *Squid Game* in real life with a $456,000 prize, giving away a private island, and challenging other YouTube creators to compete for a private jet.
MrBeast is no stranger to the crypto space. He has been involved since at least 2021, investing in startups and making notable NFT purchases, including amassing at least eight CryptoPunks at their peak value. Since then, crypto enthusiasts have closely tracked his publicly known wallets for signals and significant movements.
His latest trademark application was filed on Monday by his parent company, Beast Holdings, but it has not yet been assigned to an examiner. If approved, the MrBeast Financial trademark would join a portfolio of 52 trademarks owned by his company.
These trademarks include **MrBeast Gaming**, **MrBeast Burger**, **MrBeast Philanthropy**, and **MrBeast Bar**—some of which have been developed into actual products or services.
For example, MrBeast Burger started as a ghost kitchen delivery service using local restaurants to fulfill orders under the brand. It has since expanded to include a physical location at the American Dream Mall in New Jersey.
The MrBeast Bar trademark was initially used to launch Feastables, a snack company. The brand drew some criticism after Donaldson encouraged fans to clean up in-store chocolate bar displays in exchange for a chance to enter a $5,000 raffle by submitting proof of their efforts.
Another trademark, Finger on the App, was used to launch a mobile game that challenged players to keep their finger on their phone screen. The last person remaining won $25,000.
Other trademarks, such as Beast Mode, MrBeast Mode, and Beast Games, have yet to materialize into products or services. It is common practice for companies to file defensive trademarks to prevent others from using their brand names for unrelated products or services.
Recently, there have been several crypto-related trademark filings, including one from Ripple Labs for the mark **Ripple Custody**. Ripple launched its “bank-grade custody solution” in 2024 and subsequently registered the trademark in February.
As MrBeast continues to expand his brand into new markets, it will be interesting to see how MrBeast Financial develops and whether it will become a major player in the cryptocurrency space.
https://decrypt.co/344809/youtube-star-mrbeast-trademark-crypto-exchange