MANILA, Philippines — The SM Group has strengthened its retail subsidiaries to meet the rising consumer demand for beauty and wellness products, ensuring greater accessibility nationwide.
SM Beauty now offers more than 1,000 beauty brands across its 77 branches. The company has expanded its offerings to include global premium brands such as YSL, Lancôme, and Calvin Klein.
Additionally, the SM unit has introduced beauty hubs in various locations to provide customers with a more immersive shopping experience.
https://business.inquirer.net/547991/sm-strengthens-retail-amid-rising-demand-for-beauty-and-wellness