LOS ANGELES – Bad Bunny will bring his Latin trap and reggaeton swagger to the NFL’s biggest stage next year. The Grammy winner has been announced as the headliner for the Apple Music Super Bowl halftime show in Northern California.
The NFL, Apple Music, and Roc Nation revealed on Sunday that Bad Bunny will lead the halftime festivities at Levi’s Stadium on February 8 in Santa Clara, California. The Puerto Rican superstar’s selection comes amid another career-defining run. He recently completed a historic residency in Puerto Rico that drew more than half a million fans and is currently the leading nominee at the Latin Grammys this November.
Bad Bunny has become one of the world’s most streamed artists with albums such as Un Verano Sin Ti, an all-Spanish-language LP that has reached global acclaim.
Speaking about the opportunity, Bad Bunny said in a statement, “What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown. This is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
Jay-Z, founder of Roc Nation, expressed his admiration for Bad Bunny’s achievements: “What Bad Bunny has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage.”
Born Benito Antonio Martínez Ocasio, the 31-year-old artist boasts three Grammy wins and 12 Latin Grammys. Beyond music, he has become a global ambassador for Latin culture, starring in films such as Bullet Train, Caught Stealing, and Happy Gilmore 2, while also collaborating with prominent fashion houses.
At the upcoming Latin Grammys, Bad Bunny leads the nominations with 12 nods, overtaking producer and songwriter Edgar Barrera.
The Super Bowl halftime show will be co-executive produced by Roc Nation and Emmy-winning producer Jesse Collins, with Hamish Hamilton serving as director.
Last year’s halftime show featured Kendrick Lamar and guest SZA in New Orleans, breaking records with 133.5 million viewers—the most-watched performance to date—surpassing even Michael Jackson’s iconic 1993 appearance.
https://abc7.com/post/bad-bunny-announced-super-bowl-lx-halftime-performer/17900968/