**FANZO Expands into the U.S. Market with Acquisition of The Sports TV Guide**
LOS ANGELES — FANZO, the global sports bar finder and fan engagement platform, has taken a major step into the United States by acquiring The Sports TV Guide, a well-established communications channel for American sports bars and restaurants.
The London-based company announced the deal on Thursday, gaining direct access to The Sports TV Guide’s extensive nationwide network of bar and restaurant operators. This acquisition accelerates FANZO’s mission to transform how fans discover venues and engage with live sports outside the home, while providing the platform with a built-in customer base and brand credibility cultivated over more than two decades.
Since its launch, FANZO has raised $8.2 million and attracted over 6 million users in 2025. Today, more than 40,000 venues worldwide use the platform, which offers location-based sports discovery, fan engagement tools, and audience analytics.
For years, The Sports TV Guide has been a primary communication channel to thousands of U.S. venue decision-makers, including national hospitality chains such as Buffalo Wild Wings, Applebee’s, Twin Peaks, and TGI Fridays. FANZO plans to begin migrating these operators onto its international platform, melding strong local relationships with its global technology infrastructure.
“With this acquisition, we now have both the infrastructure and vision to bring a new era of fan engagement to the American sports bars market,” said FANZO co-founder Leo MacLehose. “Our goal is to unlock previously untapped value through measurable, authentic connections between fans, venues, brands, and rights holders.”
Andrew Jaffe, founder of The Sports TV Guide, described the move as a natural progression. “Joining forces with FANZO marks a powerful next chapter,” Jaffe said. “We’ve spent more than two decades building trusted relationships with venues across the U.S., and FANZO brings the technology and global vision to elevate that work.”
The United States represents a significant opportunity for FANZO. An estimated 153 million American fans watch sports in bars, restaurants, and pubs, yet no centralized platform currently links these fans with venues and brand partners at scale.
FANZO already operates in the U.K., France, Ireland, Germany, Australia, and New Zealand, collaborating with leading sports and media partners such as UEFA, World Rugby, Canal+, TNT, Diageo, Anheuser-Busch, and Joe Hand Promotions.
Lucien Boyer, founding partner at Inspiring Sport Capital, highlighted the strategic timing of FANZO’s U.S. expansion. “This is the perfect time for FANZO to enter the U.S. market, with the FIFA World Cup this summer and the Los Angeles Olympics in 2028,” Boyer said. “We are excited to welcome The Sports TV Guide team and support FANZO’s growth.”
This acquisition positions FANZO to become the premier platform connecting sports fans, venues, and brands across the United States, ushering in a new era of fan engagement at live sports venues nationwide.
https://www.thesportingtribune.com/2025/11/10/fanzo-enters-us-market
