**Amazon’s Hardware Event on September 30: What to Expect**
*By Dwaipayan Roy | September 28, 2025, 03:12 PM*
Amazon has officially announced its fall hardware event, scheduled for September 30. The tech giant is expected to unveil a variety of new products, including updated Echo speakers, a color version of the Kindle Scribe, and revamped TVs. This event marks one of the first major product showcases under Panos Panay, who joined Amazon in 2023 after leading Microsoft’s Surface division.
### New Echo Speakers Likely
The invitation for Amazon’s event prominently features the familiar blue Echo ring, hinting at new Echo hardware announcements. The standard Echo speaker hasn’t been updated since 2020, so a refresh is well overdue. Additionally, there are rumors about an upgrade to the Echo Studio, which was last refreshed in 2023.
If you’re planning to purchase an Echo speaker, it might be worth waiting a week to see what Amazon has in store.
### Kindle Updates: Color Kindle Scribe and Smaller Kindle
One of the teaser images for the event strongly hints at a color Kindle logo, accompanied by a cryptic mention of the “stroke of a pen.” This has sparked speculation about a color version of the Kindle Scribe — Amazon’s E Ink tablet that supports stylus input.
There are also rumors about a smaller Kindle model, possibly called the Kindle Petit Color, which is expected to deliver improved color performance compared to last year’s Colorsoft Kindle.
### Tech Advancements: Vega OS and Alexa Plus
The event invitation also features what appears to be a TV, fueling speculation about new Fire TV hardware. However, the bigger highlight might be the anticipated unveiling of Vega OS — a new operating system Amazon has been developing as a potential replacement for the Android-based Fire TV platform.
If these rumors hold true, this event will offer the public its first real glimpse of Vega OS running on TVs.
Additionally, Amazon may share updates on Alexa Plus, its next-generation AI assistant designed to compete with Google Gemini and OpenAI’s ChatGPT.
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Stay tuned for Amazon’s hardware event on September 30 for all the latest announcements and product launches.
https://www.newsbytesapp.com/news/science/everything-we-know-about-amazon-s-upcoming-hardware-event/story