For a second consecutive year, Oculus Studios has delivered a superhero game as its flagship VR experience for the fall. Last year it was Batman: Arkham Shadow and this year it’s Marvel’s Deadpool VR. The popular Marvel character feels right at home in VR, even if experience is bogged down by the woes of the hardware. Maximum effort Marvel’s Deadpool VR finds the titular antihero on a mission for S. H. I. E. L. D. when he’s forcefully brought in by the villain Mojo to capture other villains for his upcoming reality TV show. It’s the sort of wacky plot synopsis that only Deadpool could get away with. As Deadpool jumps into different areas of the universe, he does battle with villains like Lady Deathstrike and Mephisto. There’s a sense of life to the world of Deadpool VR. Developer Twisted Pixel brings in a lot of lesser-known characters to fill out the roster, which I always appreciate in a game like this. That combined with the various locations really makes it feel like you’re exploring an untouched corner of the Marvel universe. Of course, this is a Deadpool game, and it does not skimp out on the humor and fourth wall breaking. Deadpool is constantly acknowledging the fact that he’s in a video game, that it’s VR, and that he’s being controlled by a human player. He references characters not just from the Marvel pantheon, but pop culture as a whole. I was usually on board with Deadpool’s humor, but it’s a reality of comedy that when you’re constantly firing off jokes, you’re going to have some misses. It also didn’t help that Neil Patrick Harris, who plays Wade Wilson, feels like he’s doing a Ryan Reynolds impersonation most of the time. Your mileage will vary greatly based on how much you love to hear Deadpool crack jokes about anything and everything happening around him. I wore my red pants today VR is a platform where gameplay has to come first, and Deadpool VR provides an excellent playground for chaos. Wade Wilson is equipped with pistols, swords, bombs, and a grappler that he can use in tandem to kill enemies in a plethora of ways. My personal favorite was throwing his swords like daggers, which would then pin enemies to a nearby wall if they were close enough. You can also grab automatic weapons and rifles from defeated enemies or various weapon caches around the world. I’m lucky enough that I don’t struggle with VR sickness, but if you do, Deadpool VR has three settings for you to customize your experience. These settings will tweak locomotion and on-screen movement so that you’re not getting queasy as Wade Wilson falls from great heights or propels himself up using the grapple gun. After playing enough Deadpool VR, you’ll notice that the majority of encounters boil down to you being stuck in a room as waves of enemies enter until you can defeat them all and move on. Combat is fun, but this setup can feel repetitive after a while. There were a few instances where I caught myself hoping that I had just finished the last wave of enemies before I could progress, which isn’t how I should feel in an action game. Still, if you just want to slice some heads, this game should be on your radar. The devs don’t hold back on the blood and gore; you can decapitate and dismember enemies as you fight through hordes of them. Enemies can also destroy your limbs, and you’ll have to wait as Wade’s regenerative powers form baby limbs that grow into adult size. Superhero landing Marvel’s Deadpool VR doesn’t hit the immersive highs as Batman: Arkham Shadows did last year, but it’s still a fun superhero romp from Oculus Studios. The developers at Twisted Pixel make great use of the Deadpool IP, and there’s no shortage of havoc to wreak if you’re just looking for an action-heavy VR experience. This review is based on a code provided by the publisher, played on Meta Quest 3. Marvel’s Deadpool VR is available now for $49. 99 on Meta Quest 3 and Meta Quest 3S.
https://www.shacknews.com/article/146899/marvels-deadpool-vr-review-score
Category Archives: technology
EVE Online Catalyst’s Odysseus ship is a space explorer’s dream come true
The EVE Online: Catalyst expansion launched this week, and with it came a massive collection of new features. The new mining upgrades make for exciting new industrial opportunities for drillers, haulers, and security details throughout the galaxy. However, one of the new ships to come with this expansion also feels like an incredible inclusion to the overall roster. The Odysseus Exploration Command Ship is a beast of a vessel from the Sisters of EVE faction, and between covert, support, and offensive capabilities, it feels like a strong one-size-fits-all for exploration, fleet play, and other operations. A new way to explore New Eden I got to play with the Odysseus during an early access period leading up to EVE Online: Catalysts launch, and wow, this thing is delightful. The ship is a Sisters of EVE Command ship with an emphasis on support and evasion, but make no mistake, this thing bristles, and it’s not just in the hardpoints, but in the ship’s sheer capabilities. The Odysseus features options for a covert ops cloak, increased scanning, a massive ship maintenance bay, and more, allowing it to be arranged and refitted for a lot of different builds. In terms of sheer versatility, it was the scanning that stood out to me. The Odysseus has a special new Expedition Command Burst that comes in several forms. Other Battlecrusiers can use this Command Burst, but only the Odysseus gets a strength and duration buff while it’s active at this time. What makes it so important? Well, there’s a Pinpointing Charge version that helps speed up salvage, and a Strength Charge that aids in hacking, but the Reach Charge is incredible. It increases Directional Scanning range by 20 percent, and if you apply proper Skill leveling and other buffs, that gives you a huge increase in range for about five full minutes, making the Odysseus a pivotal ship for sniffing out trouble and locking in on it. And then there’s the Ship Maintenance Bay. 75, 000 m^3 capacity for ships to get stored and refit in the field as long as they’re close enough to the Odysseus. It’s a mobile depot. And that means being able to deploy some hefty hardware on the fly. Several combat frigates? Yes. A burly miner like the Prospect? Also yes! And given that you’re riding the Odysseus, which can use Covert Ops Cloak, gets increased scanning, and is bristling with its own hardpoints? This thing is mean, and fun. One of the few major drawbacks in the Odysseus is that if you get caught in a tight spot and need to make an escape, you’re in for a stressful time. Without buffs or improvements, the Odysseus has a warp time of about 10. 6 seconds. That’s a lot. Every second counts when you need to warp out of a hot zone and that’s long enough that if you’re in a catastrophic situation, you could stand to lose big time. Thankfully, this thing has some really great PvP and PvE fits for a variety of situations that mean it’s not going down easy if you play appropriately. A mighty vessel for an exciting expansion EVE Online: Catalyst brings a lot of great new fun and features to the game, including a new online map that’s much easier to navigate, a wealth of mining content including high-value Phased Fields of asteroids containing Prismaticite, the new Pioneer Ore Mining Destroyer (which was a whole different kind of blast from the Odysseus), and much more. The Odysseus promised to be fun, but I think it’s a game changer and I’m excited to see what the EVE community does with it. For more on the game, stay tuned to the EVE Online topic here at Shacknews.
https://www.shacknews.com/article/146896/eve-online-catalyst-launch-odysseus
EVE Online Catalyst’s Odysseus ship is a space explorer’s dream come true
The EVE Online: Catalyst expansion launched this week, and with it came a massive collection of new features. The new mining upgrades make for exciting new industrial opportunities for drillers, haulers, and security details throughout the galaxy. However, one of the new ships to come with this expansion also feels like an incredible inclusion to the overall roster. The Odysseus Exploration Command Ship is a beast of a vessel from the Sisters of EVE faction, and between covert, support, and offensive capabilities, it feels like a strong one-size-fits-all for exploration, fleet play, and other operations. A new way to explore New Eden I got to play with the Odysseus during an early access period leading up to EVE Online: Catalysts launch, and wow, this thing is delightful. The ship is a Sisters of EVE Command ship with an emphasis on support and evasion, but make no mistake, this thing bristles, and it’s not just in the hardpoints, but in the ship’s sheer capabilities. The Odysseus features options for a covert ops cloak, increased scanning, a massive ship maintenance bay, and more, allowing it to be arranged and refitted for a lot of different builds. In terms of sheer versatility, it was the scanning that stood out to me. The Odysseus has a special new Expedition Command Burst that comes in several forms. Other Battlecrusiers can use this Command Burst, but only the Odysseus gets a strength and duration buff while it’s active at this time. What makes it so important? Well, there’s a Pinpointing Charge version that helps speed up salvage, and a Strength Charge that aids in hacking, but the Reach Charge is incredible. It increases Directional Scanning range by 20 percent, and if you apply proper Skill leveling and other buffs, that gives you a huge increase in range for about five full minutes, making the Odysseus a pivotal ship for sniffing out trouble and locking in on it. And then there’s the Ship Maintenance Bay. 75, 000 m^3 capacity for ships to get stored and refit in the field as long as they’re close enough to the Odysseus. It’s a mobile depot. And that means being able to deploy some hefty hardware on the fly. Several combat frigates? Yes. A burly miner like the Prospect? Also yes! And given that you’re riding the Odysseus, which can use Covert Ops Cloak, gets increased scanning, and is bristling with its own hardpoints? This thing is mean, and fun. One of the few major drawbacks in the Odysseus is that if you get caught in a tight spot and need to make an escape, you’re in for a stressful time. Without buffs or improvements, the Odysseus has a warp time of about 10. 6 seconds. That’s a lot. Every second counts when you need to warp out of a hot zone and that’s long enough that if you’re in a catastrophic situation, you could stand to lose big time. Thankfully, this thing has some really great PvP and PvE fits for a variety of situations that mean it’s not going down easy if you play appropriately. A mighty vessel for an exciting expansion EVE Online: Catalyst brings a lot of great new fun and features to the game, including a new online map that’s much easier to navigate, a wealth of mining content including high-value Phased Fields of asteroids containing Prismaticite, the new Pioneer Ore Mining Destroyer (which was a whole different kind of blast from the Odysseus), and much more. The Odysseus promised to be fun, but I think it’s a game changer and I’m excited to see what the EVE community does with it. For more on the game, stay tuned to the EVE Online topic here at Shacknews.
https://www.shacknews.com/article/146896/eve-online-catalyst-launch-odysseus
Battlefield 6 update 1.1.2.0 patch notes
Update 1. 1. 2. 0 for Battlefield 6 adds the California Resistance & Eastwood map while also resetting Aim Assist to its Open Beta tuning. Battlefield 6 has received some more patch notes thanks to the arrival of Update 1. 1. 2. 0 on November 18. The patch adds the new California Resistance content drop which includes the new map, Eastwood. Players can enjoy a new mode, additional weapons, a new mission type in Gauntlet, and much more. The patch notes also address Aim Assist and fix a bunch of other issues. Battlefield 6 update 1. 1. 2. 0 patch notes The following patch notes for Battlefield 6 come courtesy of the official EA website. This is a good time for players as there is also a free trial of Battlefield 6 happening alongside this content release. New Content: California Resistance New Map: Eastwood. A map with the Southern California theme. Variations of this map will be available for all official modes. Conquest mode on this map will include tanks, helicopters, and the Golf Cart. New Time-Limited Mode: Sabotage. A themed event mode focused on demolition and counterplay. New Weapons: DB-12 Shotgun and M357 Trait Sidearm. Gauntlet mode to include a new mission type: Rodeo. This mission provides multiple vehicles for players to fight over and battle with each other with. Players earn bonus points for defeating enemies while in a vehicle. Portal updates: Sandbox map. This option will let Portal experience builders start with a more level playing field to bring their imagination to life. The Golf Cart vehicle is available for use in building experiences. Battle Pass: The California Resistance bonus path becomes available for a limited time. New feature coming later in the update: Battle Pickups. These powerful weapons will be available in specific experiences and Portal with limited ammunition but pack enough firepower to help turn the tide of battle in your favor. Major Updates for 1. 1. 2. 0 Aim Assist has been reset to its Open Beta tuning, restoring consistent infantry targeting behaviour across all input types. Improved input latency and stick response for controllers, providing smoother aiming and more responsive soldier movement. Weapon accuracy and dispersion tuning: fixed unintended weapon dispersion increase rates and improved non-Recon sniper rifle accuracy while globally reducing dispersion across all weapon types. Challenge and progression clarity improvements make requirements easier to understand and track. Major polish pass to deployable gadgets, including the LWCMS Portable Mortar, LTLM II Portable Laser Designator, and Supply Crate systems. Fort Lyndon added to Portal, expanding available segments for community-created experiences. AREAS OF IMPROVEMENT Aim Assist As we got closer to launch, we revisited aim assist tuning based on internal testing and the full range of maps and combat distances coming with release. Our goal was to make aim assist feel more effective beyond mid-range fights which was one of our focuses within Battlefield Labs and Open Beta. At launch, we increased slowdown at longer ranges, but once the game went live, we saw that this made high-zoom aiming feel less smooth and harder to control. After reviewing player feedback and gameplay data, we’re reverting aim assist back to the values some of you experienced during Open Beta and Battlefield Labs. This change keeps aim slowdown consistent across all ranges, helping with muscle memory and providing a steadier, more reliable feel as we move into future seasons. CHANGELOG PLAYER: Aim Assist: fully reset to Open Beta tuning, with related options reset to default to ensure consistency. Fixed an issue where Vehicle Stick Acceleration Presets would affect Infantry Aiming Left/Right Acceleration option availability. Fixed an issue where setting Stick Acceleration Presets to “Standard” would set the Aiming Left/Right Acceleration options incorrectly to 50% instead of 70%. Fixed missing Infantry and Vehicle prefixes in captions for Stick Acceleration Presets and Aiming Left/Right Acceleration options. Fixed an issue where stick deadzones would ignore the first 10% of movement if using a PS5 Controller on PC. Fixed an issue where player movement Extended top UI on Strikepoint to show detailed alive/downed/dead player counts. Fixed incorrect Assault Training Path icons. Fixed incorrect colour usage on squad-mate health bars. Fixed missing tooltips and UI prompts across tutorials and mission briefings in Single Player. Fixed missing XP Tracker icon at level 3 when using Field Upgrades. Kill-confirmation indicator now displays if a victim bleeds out after being damaged by the player in modes using the crawling downed state mod. UnloadMusic, mod. PlayMusic, mod. SetMusicParam. Fixed RayCast in ModBuilder to properly detect terrain and environment objects. HARDWARE: Fixed an issue where framerate would be be capped to 300FPS with Nvidia cards REDSEC VEHICLES: Fixed the issue where the Golf Cart could set off the PTKM-1R gadget in Gauntlet. Fixed persistent gunner MG model after Rhib Boat destruction. UI & HUD: Added level display information to the Training Path section within the Class Details screen. Fixed an issue where soldiers and UI elements could be missing in pre-game lobbies after matchmaking. Fixed an issue where the M417 A2 would not appear in kill cards or the kill feed. AUDIO: Fixed an issue where the squadmate death sound effect could trigger for non-teammates. Those are all of the patch notes for Battlefield 6 Update 1. 1. 2. 0. Stop by our Battlefield 6 Strategy Guide for our ongoing coverage of EA’s smash hit shooter. Sam Chandler Head of Guides Hailing from the land down under, Sam Chandler brings a bit of the southern hemisphere flair to his work. After bouncing round a few universities, securing a bachelor degree, and entering the video game industry, he’s found his new family here at Shacknews as Head of Guides. There’s nothing he loves more than crafting a guide that will help someone. If you need help with a guide, or notice something not quite right, you can message him on X: @SamuelChandler From The Chatty.
https://www.shacknews.com/article/146881/bf6-update-1120-patch-notes
Sony CFO Lin Tao says Destiny 2 has not reached expectations
It’s been a tumultuous period for Destiny 2 maker Bungie since the studio was acquired by Sony, and new financial data shows that the acquisition has impacted the parent company’s finances.
Sony recently published its Q2 2025 earnings report, revealing a significant impairment loss on a portion of its Bungie assets. The company recorded a loss of 31.5 billion yen (approximately $204.4 million USD) in connection with Destiny 2. This financial write-down signals that the popular live service game has not been performing up to Sony’s expectations.
Sony’s CFO, Lin Tao, confirmed these concerns during a subsequent Q&A session, as reported by Eurogamer. Addressing Destiny 2’s performance, Tao explained that, partially due to changes in the competitive environment, the levels of sales and user engagement have fallen short of what Sony anticipated at the time of acquiring Bungie.
This development highlights the challenges Sony faces in managing live service games and underscores the unpredictable nature of the gaming market, even for well-established titles like Destiny 2.
https://www.shacknews.com/article/146780/sony-destiny-2-not-reaching-expectations
Watch the November 2025 PlayStation State of Play here
Today marks the date of the latest PlayStation State of Play, but this one will be a bit different from what has come before. This edition is titled **State of Play Japan**, with a sole focus on games developed in Japan and other studios across Asia.
The November 2025 PlayStation State of Play Japan will take place today, November 11, at 2 p.m. PT / 5 p.m. ET. Fans can watch the event live on the official PlayStation YouTube channel.
We know a couple of key details about this special PlayStation event. First, it will run for approximately 40 minutes. Second, the showcase will primarily highlight games from Japan and other Asian studios. This means publishers like Square Enix, Capcom, and Sony Interactive Entertainment are expected to feature prominently.
Don’t miss out on the latest updates and announcements focused on Asian-developed titles—tune in to the PlayStation State of Play Japan today!
https://www.shacknews.com/article/146776/watch-playstation-state-of-play-japan
Kingdom Come: Deliverance 2’s Lead Gameplay Designer has jumped ship to CD Projekt RED
**Kingdom Come: Deliverance 2 Dev Joins CD Projekt RED to Work on The Witcher 4**
Warhorse Studios’ *Kingdom Come: Deliverance 2* has been turning heads this year as an immersive medieval RPG, boasting compelling systems and an engaging story. Now, CD Projekt RED is ramping up excitement for its own medieval RPG, *The Witcher 4*, by bringing a key developer from the Kingdom Come sequel onboard.
Former Warhorse Lead Game Designer Karel Kolmann has made the switch to CD Projekt RED, where he will work as a Senior Quest Designer. This is a significant acquisition for CD Projekt RED, and Kolmann himself shared the announcement on his social media this week.
Kolmann kept the message simple, stating, “I’m happy to share that I’ve joined CD Projekt RED,” in a tweet graphic. However, his LinkedIn profile provides a bit more detail, revealing his new role as Senior Quest Designer at CDPR.
During his eight-year tenure at Warhorse Studios, Kolmann was instrumental in shaping the Kingdom Come series. He contributed as a writer, quest designer, and game designer before stepping into the role of Lead Game Designer. Notably, Kolmann was one of the lead architects behind *Kingdom Come: Deliverance 2’s* Hardcore Mode and its intricate law system.
There’s no doubt that Kolmann’s expertise played a role in many of the features praised in Guides Editor Sam Chandler’s review of *Kingdom Come: Deliverance 2*, making his move to CD Projekt RED an exciting prospect for fans eagerly awaiting *The Witcher 4*.
Stay tuned for more updates on *The Witcher 4* as development continues with fresh talent on board.
https://www.shacknews.com/article/146775/kingdom-come-deliverance-2-karel-kolmann-the-witcher-4-cd-project
Pokemon Pokopia gets March 2026 release date
Pokémon Pokópia, the first-ever Pokémon lifestyle simulation game, was initially revealed in September 2025 with an expected release window set for 2026. Now, Nintendo has officially announced that the game will launch on March 5, 2026.
The release date was shared through a post on X, although no new trailers, screenshots, or additional game details accompanied the announcement. What we do know is that Pokémon Pokópia will be a Switch 2 exclusive, arriving early next year.
In Pokémon Pokópia, players take on the role of Ditto, the shapeshifting Pokémon. While Ditto adopts a human-like form, players will harness Ditto’s unique ability to mimic various Pokémon in order to shape the land, grow crops, and construct buildings. This fresh gameplay concept sets Pokémon Pokópia apart from traditional entries in the franchise.
The game was first revealed during the September 2025 Nintendo Direct and is being developed by Koei Tecmo. As a Switch 2 exclusive, it joins other highly anticipated titles like 007 First Light and Saros, both also set for release in March 2026.
The year 2026 promises to be significant for Pokémon fans worldwide, as the franchise will celebrate its 30th anniversary in February. Pokémon Pokópia is poised to be a major highlight in what looks to be a memorable year for the Pokémon series.
https://www.shacknews.com/article/146773/pokemon-pokopia-release-date
Lumines Arise review: Hip to make squares
Enhance has been making games for many years, but the team cemented its place on the gaming map with its unique blend of puzzle gameplay and stirring musical accompaniment. *Tetris Effect* remains a generation-defining reinvention of a classic franchise. Building on that success, Enhance has now given the same treatment to *Lumines* with their latest release, *Lumines Arise*.
### Make the Beat Drop
*Lumines Arise* follows the series’ formula of creating 2×2 squares of matching patterns, aiming to clear as much of the board as possible. Like the best puzzle games, the speed and intensity ramp up as the game progresses, keeping players on their toes.
In Journey Mode, players navigate through five distinct sections, each requiring a certain number of squares to advance. The game starts off gently but becomes increasingly challenging as the play area shrinks in the later stages.
While the puzzle mechanics alone are a winner, *Lumines Arise* follows in *Tetris Effect*’s footsteps by wrapping the gameplay in a breathtakingly beautiful visual package. Backgrounds feel fully immersive, featuring scenes ranging from a remote beach and snowy cabin to a tropical rainforest with head-bopping chameleons and a bustling neon-lit metropolis.
Each stage pulses and moves in time with the music, making it easy to get lost in the rhythm—sometimes to the point of losing track of gameplay details. Even on Easy difficulty, Journey Mode offers a satisfying challenge, especially for players new to the *Lumines* formula who might think making squares is simple.
### Visuals and Accessibility
Some stages like Mirror Ball or Digital Human amp up the visual effects heavily, creating dazzling but occasionally distracting displays. While these flashy effects are impressive, they can overwhelm, especially by default. Fortunately, Enhance includes a comprehensive set of accessibility options to tone down the intensity and make visuals more subtle. This is particularly helpful in the game’s VR mode.
Accessibility settings also add useful modifiers to reduce game stress. Players can adjust whether blocks fall automatically and enable a No Fail option alongside various difficulty settings that influence game speed.
Camera distance can be tweaked to lessen the intensity of visual effects, aiding players sensitive to sensory overload. The game also offers toggles to disable spiders and snakes, catering to those with related phobias. Additionally, a photosensitivity warning appears at startup to prepare players for the visual experience.
### All Together Now
The core experience in *Lumines Arise* is the Journey Mode, but there are additional ways to enjoy the game. Missions present specific challenges, such as clearing squares within a limited number of moves or completing more unconventional objectives. Some missions feature falling towers or even Tetris-shaped pieces—an enjoyable nod to Enhance’s previous puzzle success.
Another key feature is multiplayer, which offers a handful of modes. Burst Battle is the main competitive mode, where players clear as many squares as possible while sending “garbage blocks” to opponents. Players can customize their preferred background and music tracks here.
The Leaderboard League adds Time Attack challenges and a mode called Dig Down, which tasks players with managing a rising tide of blocks. While these additional modes are entertaining, their limited variety means they can lose appeal over time.
One standout aspect of *Arise*’s multiplayer and overall presentation is its sense of community. Weekend events encourage the entire player base to participate by playing any multiplayer mode. The more completed games, the greater the contribution to a worldwide goal—such as gathering Light to build a giant Vision construct. All participants earn rewards to customize their Pon avatar.
The multiplayer hub, main menu, and even the end of Journey Mode all feature NPC Pon avatars representing every player who has logged in, creating a lively, festive atmosphere that enhances the social experience.
### The Soundtrack: Lumines Arise’s Defining Feature
Music lies at the heart of *Lumines Arise*. The soundtrack by Hydelic spans a vibrant mix of genres including techno, house, rap, and LoFi beats. The tunes synchronize beautifully with the game’s moving Timeline that clears completed squares and the ever-moving backgrounds.
Players aren’t required to play on the beat—instead, the beat plays with them. If a background song speeds up, so does the Timeline, adding an exhilarating toe-tapping challenge.
### Press Play
Like *Tetris Effect* before it, *Lumines Arise* is as much a musical experience as a gaming one. Without its stellar soundtrack, the game wouldn’t work nearly as well. Luckily, it boasts an array of bangers that power both Journey Mode and multiplayer sessions.
Enhance also provides a Playlist mode, allowing players to arrange songs and their associated backgrounds to their personal liking.
As someone more inclined toward Tetris, I hadn’t been a big *Lumines* fan—until now. *Lumines Arise* is an absolute triumph. The visuals are among Enhance’s best, blending the power of Unity with their proprietary Synaesthesia Engine.
The game is wildly fun and surprisingly challenging in spots, but above all, it is a relaxing pleasure. So sit back, unwind, and let the beat drop.
https://www.shacknews.com/article/146765/lumines-arise-review-score
Nikkhil Advani’s Emmay Entertainment launches subsidiary ‘Emmayzing’ for new-age media
Nikkhil Advani, Madhu Bhojwani, and Monisha Advani’s production banner, Emmay Entertainment and Motion Pictures, has announced the launch of its new subsidiary — Emmayzing Creations LLP. This newly established division marks Emmay’s strategic expansion into new media, hyper-short formats, and technology-aided content creation and production.
Emmayzing will focus on producing independent music videos, advertorial short films, micro-dramas, and vodcasts, signaling a forward-looking approach toward emerging storytelling platforms.
Helmed by producers Sagar Manik and Kushal Mansukhani, Emmayzing has already commenced operations with its first project: a music video titled *Jugni*, created for the fashion brand Style Junkie. The video, now streaming on social media platforms, also introduces a new rap talent, Vheer.
The producers expressed excitement about collaborating with brands and fresh talent to deliver content that integrates cutting-edge technologies such as artificial intelligence to achieve cost-effective and visually immersive storytelling. “We aim to create content that bridges creativity and technology, producing fresh, relatable stories for the digital age,” they shared.
Speaking on behalf of the parent company, Monisha Advani emphasized Emmay’s ongoing commitment to innovation and talent development. She said,
“This move underlines Emmay’s commitment to supporting and nurturing new minds, new technicians and behind-the-camera expertise, while continuing to develop its interests in promoting new media and formats.”
With Emmayzing, Emmay Entertainment looks to strengthen its presence in the evolving digital entertainment space, creating opportunities for collaboration between emerging creators, brands, and new-age audiences.
**Also Read:**
Nikkhil Advani hails *Sabar Bonda*’s victory at Sundance Film Festival; says, “It is a story deeply rooted in our soil, yet utterly universal in its resonance.”
https://www.bollywoodhungama.com/news/bollywood/nikkhil-advanis-emmay-entertainment-launches-subsidiary-emmayzing-new-age-media/