Tag Archives: motion picture association

OpenAI ‘improving Sora 2 guardrails’ again after Bryan Cranston’s likeness used without permission

OpenAI’s Sora 2 video generation platform continues to face criticism for unlicensed use of copyrighted materials and likenesses of famous individuals. The latest controversy involves media star Bryan Cranston, who has taken issue with representations of himself created on the platform.

After filing a formal complaint with the SAG-AFTRA organization, Bryan Cranston’s concerns prompted OpenAI to respond. The company stated it will continue to “strengthen” Sora 2’s “guardrails” to prevent unlicensed use of famous characters and intellectual property.

This week, SAG-AFTRA released a statement on social media on behalf of Cranston, announcing that it has been in contact with OpenAI to address the issue. Following the discussions, OpenAI has agreed to block depictions of Bryan Cranston on Sora 2 without his explicit consent.

Since its launch a few weeks ago, Sora 2 has garnered significant attention for its impressive ability to generate AI-driven videos based on user prompts. However, the platform’s rushed release has also resulted in numerous issues concerning copyrighted materials.

The Motion Picture Association (MPA) publicly denounced Sora 2 for its unauthorized use of actors’ likenesses. Despite this, the platform has continued to face challenges, including unlicensed depictions of figures such as Martin Luther King Jr.

As OpenAI works to improve Sora 2’s protections against unauthorized content, ongoing discussions about the ethical use of AI-generated media remain at the forefront of the debate surrounding generative technology.
https://www.shacknews.com/article/146428/openai-sora-2-likeness-bryan-cranston-statement-sag-aftra