**Amazon Doubles Same and Next Day Deliveries in Assam, Sees Surge in Demand for Premium Products**

Guwahati: E-commerce giant Amazon has announced a significant increase in its operations in Assam, reporting that it has doubled its product deliveries in the same and next-day categories within the state. This growth is accompanied by a rising demand for premium products among customers in the region.

According to a company official, more than 10,000 sellers from Assam have benefited through Amazon’s platform, reaching out to customers across India. Pallavi Singh, Senior Manager of Amazon Prime India, stated, “Amazon India is gearing up to meet rising customer demand in Assam, especially Guwahati, bringing customers unmatched value, speed, and selection.”

Singh highlighted that this festive season, there is a noticeable preference for premium products in the fashion and beauty categories among Guwahati shoppers. She elaborated, “Watches and luxury beauty products are seeing a 30 percent year-on-year growth, driven by demand for metal strap digital and analog watches and moisture-rich beauty products. Demand for jewellery in Assam is also on the rise, growing 20 percent year-on-year, with traditional Assamese designs continuing to be a customer favourite.”

With Durga Puja approaching, Singh noted a spike in searches for complete beauty looks on Amazon. Furthermore, contemporary jewellery and luxury beauty products are gaining higher traction during the wedding season.

Other popular product categories among buyers in Assam include smartphones, consumer electronics, fashion and beauty items, home and kitchen products, groceries, and everyday essentials.

Singh also emphasized that Amazon empowers over 10,000 sellers from Assam who sell across various categories such as home goods, groceries, and toys to customers nationwide. Additionally, the company is generating hundreds of new job opportunities in the region.

Amazon’s operational network in Assam now includes one new fulfilment centre, one sortation centre, more than 200 I Have Space (IHS) stores, and over 50 delivery stations. “These investments have enabled Amazon to deliver more than twice as many products year-on-year with same and next-day delivery options in Guwahati,” Singh said.

Looking ahead, Amazon is preparing to launch its ‘Amazon Great Indian Festival’ starting September 23. Customers can expect the widest product selection at competitive prices, coupled with fast delivery services. Prime members will enjoy exclusive benefits, including additional offers and early 24-hour access to deals.

*Disclaimer: This story is sourced from a syndicated feed. No changes have been made except to the headline.*
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