**Maruti Suzuki Hits Decade High, Delivers 1.65 Lakh Vehicles This Navratri**
*By Akash Pandey | Oct 03, 2025, 04:35 PM*
Maruti Suzuki has achieved a remarkable milestone by delivering a staggering 1.65 lakh vehicles in the first eight days of Navratri. This marks the first time in a decade that the company’s deliveries during the festive period have crossed the one-lakh mark, underscoring strong demand momentum. Partho Banerjee, Senior Executive Officer for Marketing and Sales, shared these insights during an interview with CNBC TV18.
**Sales Strategy and Backlog Management**
At the start of October, Maruti Suzuki was managing a backlog of nearly 2.5 lakh vehicles. To address this high demand, the company has ramped up operations significantly. Supply chain and production teams have been working on Sundays and holidays throughout the month to ensure timely deliveries. Banerjee cautioned customers that those delaying their bookings might have to wait until after the festive season for their vehicle delivery.
**Export Growth and Electric Vehicle Expansion**
Maruti Suzuki’s export numbers have also seen impressive growth, with shipments rising nearly 50% last month. Particularly notable is the export of electric vehicles (EVs), with around 3,000 units shipped to international markets including Japan, the Middle East, and European countries such as Norway, Denmark, Belgium, and Switzerland. Banerjee mentioned that the company will reassess its export target of four lakh units for the year, carefully balancing overseas shipments alongside robust domestic demand.
**Shifts in Consumer Behavior and Market Dynamics**
The company has observed a shift in consumer preferences, with many two-wheeler owners upgrading to entry-level cars. Additionally, existing customers are moving from models like Alto and WagonR to higher-end options such as Baleno, Fronx, and Brezza. Rural markets played a key role in this growth, accounting for 51% of sales in September—slightly surpassing urban market sales at 49%.
Market expert Mayuresh Joshi remains optimistic about Maruti Suzuki’s future prospects, citing these trends and the company’s strategic initiatives.
**Stock Performance**
Maruti Suzuki’s stock has reflected its strong performance, trading at ₹15,808 at the time of writing—a slight dip of 0.98% from the previous close. The stock has gained 6.1% over the past month and an impressive 41.3% year-to-date, significantly outperforming the Nifty 50 index, which rose by 4.5% over the same period. Over the last year, the stock has traded between ₹10,725 and ₹16,435.
With strong delivery numbers, expanded export capabilities, and changing consumer preferences, Maruti Suzuki’s outlook remains positive as it continues to capitalize on growing demand both domestically and internationally.
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