Apple is reportedly moving ahead with plans to aggressively monetize the iOS ecosystem, with the Maps app rumored to be next in line for advertisement integration.

### Mark Gurman: Apple Plans to Bring Advertisements to the Maps App

Bloomberg’s Mark Gurman shared some notable insights in his latest “Power On” newsletter, revealing the possibility of a vapor chamber in the upcoming iPad Pro and hinting at advertisement ingress into the Maps app on iOS.

According to Gurman, after introducing advertisements within its App Store, Apple is now set to extend a similar approach to the Maps app. The ads are expected to resemble those seen in the App Store—mainly paid placements appearing within search results.

Apple’s iOS ecosystem encompasses around 1.5 billion iPhones worldwide. This vast user base means that monetizing various facets of the ecosystem could generate substantial revenue for the Cupertino tech giant.

If this trajectory continues, paid placements may eventually appear across every search-related feature within Apple’s iOS ecosystem. For example, paid Apple Music subscribers already see ads in the form of curated radio stations and interviews integrated within playlists.

While these moves are likely to benefit Apple financially, they could also raise privacy and data safety concerns. This is especially relevant in light of upcoming Apple Intelligence features, which include enhanced in-app actions and a more personalized Siri experience—services that rely heavily on collecting and processing personal data.

As Apple expands advertising across its ecosystem, users and privacy advocates will be watching closely to see how the company balances monetization with user data protection.
https://wccftech.com/apple-expanding-ads-in-ios-the-maps-app-is-reportedly-next/