Category Archives: business

After Jatadhara, Prerna Arora to co-produce another supernatural-mythological film with Zee Studios

After the success of Jatadhara, producer Prerna Arora is set to co-produce another exciting film in the supernatural-mythological genre, partnering once again with Zee Studios.

Prerna Arora shared her enthusiasm about continuing her collaboration with Zee Studios, stating,
“Zee Studios has always been my backbone, my foundation, and I’ll always be grateful to them. I began my journey in collaboration with Zee Studios through Rustom with Akshay Kumar sir, and now, with Jatadhara—a powerful bilingual in Telugu and Hindi—our association has only grown stronger.”

Praised for her collaborative spirit, Prerna highlighted the value of her partnership with Zee Studios and her co-producers:
“As a filmmaker and producer, it’s very important to find your own voice and vision—something I’ve truly discovered while working with Zee Studios. It’s a great team that believes in meaningful, large-scale cinema. Mr. Umesh Bansal (CEO Zee Studios) is not just a business leader but someone who deeply believes in content that resonates with a wider audience. His conviction and clarity of thought make every collaboration creatively fulfilling.”

Prerna concluded,
“My next film is also with Zee Studios, an ambitious Pan-India project that will expand into a grand mythological universe. I’m truly excited for this new journey together, and it’s now under pre-production. The film will go on floors by April 26.”

Stay tuned for more updates on Prerna Arora’s upcoming mythological universe film with Zee Studios!

**Also Read:** [Makers of Jatadhara performed real tantric rituals and chanted authentic mantras during shoot]
**More Pages:** [Jatadhara Box Office Collection]

**BOLLYWOOD NEWS LIVE UPDATES**
https://www.bollywoodhungama.com/news/bollywood/jatadhara-prerna-arora-co-produce-another-supernatural-mythological-film-zee-studios/

Thamma director Aditya Sarpotdar defends use of item songs: “They’re marketing assets, but my story unfolds through them”

Filmmaker Aditya Sarpotdar, currently enjoying the success of his latest release *Thamma*, has addressed the ongoing criticism surrounding the film’s inclusion of three item songs: “Poison Baby,” “Tum Mere Na Huye,” and “Dilbar Ki Aankhon Ka.”

The director, known for the horror-comedy hit *Munjya* within the same cinematic universe, responded to the debate in an interview with SCREEN, shedding light on his creative choices and explaining how such songs play a functional role in modern storytelling and marketing.

### Aditya Sarpotdar Defends Use of Item Songs

Reacting to the backlash, Sarpotdar stated, “All these things are marketing assets that lead you into a film. What counts is what the film gives you in the end. For me, when these songs appear, they’re there because my story unfolds through them.”

He emphasized that these tracks are not inserted merely for glamour but are woven into the narrative to enhance its rhythm and emotional beats.

The discussion around *Thamma*’s music gained traction after audiences questioned the need for three distinct item songs within a horror-comedy. Addressing the criticism head-on, Sarpotdar pointed out a shift in audience perception.

“This is the same audience that loved ‘Taras’ in *Munjya* and ‘Aaj Ki Raat.’ Nobody had a problem then. But now, suddenly, it’s an issue. Maybe it’s just happening more often, so people are reacting differently,” he remarked.

### *Thamma*: A Unique Entry in the Maddock Horror Comedy Universe

*Thamma*, starring Ayushmann Khurrana and Rashmika Mandanna, marks the first love story set within the Maddock Horror Comedy Universe—an interconnected cinematic world that includes *Stree*, *Bhediya*, and *Munjya*.

Despite receiving mixed critical reviews, the film continues to perform steadily at the box office, drawing audiences with its unique blend of romance, supernatural intrigue, and quirky humour.

### Broader Conversation on the Role of Item Songs in Contemporary Cinema

Aditya Sarpotdar’s response reflects a larger dialogue about how item songs are evolving in modern cinema—from being standalone entertainment numbers to becoming integral narrative devices and powerful promotional tools.

As he puts it, what truly matters is the story that remains long after the music fades. With *Thamma*, Sarpotdar once again demonstrates that commercial appeal and storytelling can coexist, even if it means defending a few catchy beats along the way.

**Also Read:**
EXCLUSIVE: *Thamma* actor Rachit Singh aka Veeran on waiting 10 years for the big break, “In these 10 years, I was working every day”; also reveals that his body transformation took 9 months.

**More Pages:**
– Thamma Box Office Collection
– Thamma Movie Review
– BOLLYWOOD NEWS LIVE UPDATES
https://www.bollywoodhungama.com/news/bollywood/thamma-director-aditya-sarpotdar-defends-use-item-songs-theyre-marketing-assets-story-unfolds/

Dispatch’s episodic format respects your time and that’s a relief

The Shacknews staff was aware of AdHoc Studio, a team comprised of former developers from Telltale Games, Ubisoft, Night School Studio, and others. Still, *Dispatch* is a game that caught most of us by surprise.

With a release calendar filled with heavy AAA hitters and indie darlings, AdHoc’s debut almost slipped under our radar. It took Donovan Erskine jumping into Slack one day and asking if anybody else on staff had played it for the rest of us to start to take notice. Well, it took him a few tries. By the third time he asked, I finally said, “You know what? Enough people are talking about it, why not? Let’s give it a shot.”

There were many reasons why I’m glad I did, chief among them being that catching up with *Dispatch* hardly took any time at all. That’s a big difference from many of its companions and, honestly, should be the model for these types of stories going forward.

I went into *Dispatch* fairly cold, having only seen some promotional images. I was almost instantly dazzled by its polished animation style, one that looks like it would be at home on YouTube or the average streaming service. It looked like standard Telltale fare, but set in a world of superheroes.

After a lengthy cold open sequence, the story’s focus turned to Robert Robertson living his post-superhero life and eventually being recruited to act as a dispatcher to reformed supervillains. The introduction, the press conference scene, the subsequent bar scene, the meeting with Blonde Blazer, and its aftermath are all sequences I expected would take a lot of time to get through. Instead, when the credits started rolling on the first episode, I looked at my phone and saw that only an hour had passed.

I felt like I had gotten a full story experience, some satisfying gameplay sequences, and enough of a tease for what’s next — all in a matter of minutes.

Part of that efficiency can be attributed to AdHoc cutting one of the most time-consuming aspects of these games: the exploration. There’s no time spent walking around exploring Robert’s apartment, the dispatch headquarters, the bar, crime scenes, or anything else.

In the past, I was one of those people who would explore these areas thoroughly—checking every corner, talking to every NPC, interacting with every object. That could easily take 10 or 20 minutes. Even when Telltale was at the top of its game with classics like *The Walking Dead*, *The Wolf Among Us*, and *Tales from the Borderlands*, these exploration sections often ground the story to a halt. It was where these games dragged, sometimes for tens of minutes before the story would continue.

*Dispatch* doesn’t do that. There are no exploration sections at all, so the story keeps flowing seamlessly.

Instead, *Dispatch*’s gameplay revolves around the titular dispatch system—sending out individual heroes or teams from the available roster to citizens in need. It’s a system that flows elegantly and incorporates both story elements and additional gameplay ideas, such as hacking mini-games. These sections last just long enough to set the table for the next part of the story and no longer.

There are fair questions about how much the dispatch success rate really matters, but that’s a conversation for the full review.

Cutting out tedious exploration and refining the gameplay elements of a Telltale-style game is a major positive for *Dispatch*. It allows AdHoc to tell its story in a more streamlined way, trimming the overall runtime without compromising any narrative satisfaction.

There are still big choices to be made, there are still gameplay sections, and there are still those watercooler moments that made the best Telltale games such classics. Now, they’re executed in such a way that two episodes can be played in a single night.

It’s a big change from later Telltale games or modern Telltale-style games. I’m someone who loves and swears by the *Life is Strange* series, but there’s something about it shifting to full $50 self-contained stories that makes their newer efforts feel a little bloated.

All apologies to Max Caulfield, but that runtime doesn’t have me rushing back to catch up—not when there are so many other games to play. Add *Dispatch*’s weekly release schedule to the mix, and it’s fair to say that AdHoc is acutely aware of the current gaming climate.

There are so many games out there—many excellent ones like *Clair Obscur: Expedition 33*, *Hades 2*, *Hollow Knight: Silksong*—that demand dozens upon dozens of hours. There are only so many hours in the day, so it feels like a major plus that a game like *Dispatch* can tell its story in a satisfying way and get everyone on their way in just a few hours.

It knows what it wants to be, gets in, gets out, and ideally makes everyone happy. So far, everything is great.

The final episodes are set to release next week, and I’ve carved out the exact time to play them. Even if they don’t necessarily live up to my expectations, I can appreciate that *Dispatch* respects my busy life—and I hope other games like it will follow suit in the future.
https://www.shacknews.com/article/146700/dispatch-episodic-format-time-short-sessions

Unity (U) Q3 2025 earnings results beat EPS and revenue expectations

Unity (U) has released its Q3 2025 earnings report, providing investors and industry watchers with insight into the company’s recent financial performance. The video game engine maker beat expectations on both revenue and earnings per share (EPS) for the quarter, boosting its stock value.

For Q3 2025, Unity reported revenue of $471 million, surpassing the anticipated $447.59 million. In terms of EPS, the company delivered $0.20 per share, exceeding the analyst consensus of $0.17 per share.

CEO Matthew Bromberg also shared a statement as part of the earnings report, highlighting the company’s progress and outlook moving forward.

Overall, Unity’s strong Q3 results reflect its growing presence in the gaming and real-time 3D content development markets.
https://www.shacknews.com/article/146690/unity-u-q3-2025-earnings-results

Peak explores The Roots update today

Peak has proven to be a surprisingly big winner for indie studios Aggro Crab and Landfall. With more and more groups of friends jumping in and trying to survive the harrowing climbs ahead, the developers have released the game’s latest free update.

The Roots update introduces a brand-new biome inspired by the forests of the Pacific Northwest, bringing with it some unique and weirder elements. While Peak’s core gameplay of climbing remains, players will now find themselves scaling towering trees in a dense forest environment. No matter how large the party, these trees present a formidable challenge.

Adding to the tension are giant insects on the hunt, such as massive spiders that can cocoon players in webs and drop them, potentially causing long falls. Players can also forage and munch on native mushrooms they find throughout the forest—at their own risk. These fungi may or may not induce some kind of zombie-like effect, so caution is advised.

The update also brings improvements to the game’s cooking system. It’s now possible to observe effects when placing non-food items in the fire, though the developers are keeping these effects under wraps to encourage player experimentation. Additionally, players can now cook the poison out of berries, making them safer to eat. However, the same does not apply to mushrooms, so be very careful when consuming fungi in the Roots biome.

For the full details, players can check out the complete patch notes available on Steam.
https://www.shacknews.com/article/146689/peak-the-roots-update-release-date

Crusader Kings 3 devs on All Under Heaven expansion & improving the base game

Crusader Kings 3 has continued to receive plenty of interesting content since Paradox Interactive released it in 2020. The newest addition is a major expansion that opens the map to most of Asia, introducing Chinese, Japanese, and Southeast Asian content to its grand strategy gameplay.

Four years in, Paradox remains dedicated to delivering more for fans, who keep wanting fresh experiences with Crusader Kings 3 and its many expansions. I had the opportunity to talk with QA Manager Riad Deneche and Producer Lucia Dzediti about how the game has evolved and how the team works to keep the base game exciting, even as it continues to grow.

“All Under Heaven” has been highly anticipated. Until now, the Asian continent had been on the periphery of Crusader Kings 3 campaigns, with features like The Silk Road economic storyline only giving a glimpse into the region’s history. This new expansion finally answers the constant requests from players to include Asian politics and rulers, delivering a wealth of famous leaders spread across China and the broader Asian continent.

Paradox is proud to finally fulfill this fan request. The development team committed to extensive research to ensure the storylines of Far Eastern leaders were portrayed accurately and respectfully. According to the team, the historical research and its implementation were among the most enjoyable parts of the process.

Importantly, All Under Heaven also offers plenty for those who prefer to focus on Western civilizations. The Silk Road storylines have been expanded, with even more content added to ensure the stories and politics of All Under Heaven can influence Western campaigns as well.

With this expansion, Crusader Kings 3 continues to deepen its gameplay and narrative, ensuring that both new and experienced players have exciting new realms and possibilities to explore.
https://www.shacknews.com/article/146687/crusader-kings-3-all-under-heaven-expansion-interview

Crusader Kings 3 devs on All Under Heaven expansion & improving the base game

Since its release in 2020, **Crusader Kings 3** has continued to receive plenty of interesting content from Paradox Interactive. The latest expansion opens up the map to most of Asia, introducing Chinese, Japanese, and Southeast Asian content to this grand strategy game.

Paradox remains dedicated to creating more content for the fans, who keep wanting to explore new possibilities within *Crusader Kings 3* and its expansions. I had the opportunity to speak with QA Manager Riad Deneche and Producer Lucia Dzediti about how the game has evolved and how the team keeps the base game exciting while adding fresh features.

### All Under Heaven: A Long Time Coming

The Asian continent has been on the periphery of *Crusader Kings 3* campaigns since the game’s launch. Until now, features like **The Silk Road** economic storyline were the closest players could get to Asian history and politics.

The new expansion, **All Under Heaven**, finally answers long-standing fan requests by fully integrating Asian politics and leaders into the grand strategy experience. It brings a wealth of famous rulers from China and across Asia to the forefront of gameplay.

Paradox took great pride in tackling this request, dedicating significant effort to research and authentically represent the storylines of Far Eastern leaders. According to the team, the historical research and implementation process was among the most enjoyable aspects of development.

### Expanding the Silk Road and Beyond

Of course, **All Under Heaven** doesn’t leave out players who prefer to focus on Western civilizations. The Silk Road storylines have been expanded, and additional content has been added to ensure that the new stories and politics will influence even Western campaigns.

This thoughtful integration means that whether you prefer playing in the East or West, *Crusader Kings 3*’s world feels more connected and dynamic than ever before.
https://www.shacknews.com/article/146687/crusader-kings-3-all-under-heaven-expansion-interview

Marvel Games lead teases likely collaboration with Insomniac Games past Wolverine

By all accounts, Marvel Games and Insomniac Games’ relationship has been going swimmingly. They are now three successful Spider-Man games into their partnership, with the highly anticipated Wolverine title around the corner. Given this strong track record, there’s little reason to believe their collaborations will stop after Wolverine.

Marvel Games’ general manager, Haluk Mentes, recently spoke to Game Informer about the relationship between Marvel and Insomniac—and his comments were glowing, to say the least. Even as they continue working on Wolverine, set for a fall 2026 release, Mentes gushed over the strong partnership Marvel and Insomniac have built.

Of course, it’s not just about Insomniac. Marvel Games has been branching out into a variety of projects, showcasing the diversity of their portfolio. This includes everything from the NetEase hero shooter Marvel Rivals to the Second Dinner digital card game Marvel Snap. They’ve also embraced indie titles, such as Dotemu and Tribute Games’ beat-‘em-up Marvel Cosmic Invasion, among others.

Mentes expressed pride in Marvel Games’ success in spreading its brand across multiple genres and platforms. He also welcomed even further diversity from the developers working with Marvel, signaling an exciting future ahead for fans and gamers alike.
https://www.shacknews.com/article/146686/marvel-games-haluk-mentes-insomniac-games-wolverine

Beer honoring veterans relaunches at Adirondack Brewery

Adirondack Brewery is relaunching its limited edition special blonde IPA, DD-214, to honor veterans.

This unique beer, crafted by veterans for veterans, originally debuted in 2020. The relaunch serves as a tribute to those who have served, highlighting the brewery’s commitment to supporting the veteran community.

Stay tuned for the return of DD-214 and join Adirondack Brewery in raising a glass to honor our heroes.
https://www.news10.com/community/veterans-voices/beer-honoring-veterans-relaunches-at-adirondack-brewery/

Where to get Apricots in ARC Raiders

**Where to Find Apricots in ARC Raiders**

Some of the items you need to find in ARC Raiders can be downright infuriating to collect, and apricots are one of the prime examples. You’ll need them to complete Scrappy’s progression path, and making it out of a raid with them can be a nightmare. Here’s where to find apricots in ARC Raiders—and how to safely bring them home.

### Where to Find Apricots in ARC Raiders

As a fruit, you’ll primarily find apricots in **Nature** loot zones, lying on the ground around small, white trees. Be sure to check if you can interact with each tree; if you can, your character will give the tree a good kick, which grants you another shot at scoring an apricot.

#### Best Locations to Find Apricots

**1. Marano Park (Buried City)**
The best place to find apricots is in Marano Park, located in Buried City. Stick to the outskirts of the treeline, and you’ll usually find several fruit-bearing trees—along with at least a few apricots.

**2. Olive Grove (The Blue Gate)**
Apricots can also appear in the Olive Grove on The Blue Gate. This area, however, is a hotbed for PvP encounters, as players come here in search of not just apricots, but also lemons and olives. Olive Grove is also close to several high-value loot locations, which adds to the player traffic and risk.

### Dangers to Watch Out For

Marano Park’s biggest challenge is the dangerous ARC that patrol the area. Expect to encounter Bastions, Leapers, and Bombadiers lurking beneath the park’s canopy. Wandering Rocketeers are a serious threat as well—I’ve personally died to them more times than I’d like to admit. If you’re farming apricots, be very careful and keep your movements stealthy to avoid drawing ARC attention.

### Maximize Your Apricot Farming with Lush Blooms

If you want the most efficient apricot farm, keep an eye out for when either main location is under the **Lush Blooms** modifier. Lush Blooms greatly increases the volume of loot in Nature zones, adding tons of extra opportunities for apricots, lemons, and potentially olives. Just remember: when Lush Blooms is active, PvP becomes much more intense—every raider is scrambling to capitalize on the boost.

### Final Tips

If apricots are your only goal, **stick to Buried City**. The threat of ARC around Marano Park is often a bigger deterrent than any enemy players could ever be. Proceed with caution—drawing too much ARC attention is a surefire way to end up back in Speranza empty-handed.

Good luck with your apricot hunt, and stay safe out there, Raiders!
https://www.shacknews.com/article/146675/where-to-get-apricots-in-arc-raiders