**Instagram Introduces ‘Ring’ Award to Honor Top Creators Globally**
*By Mudit Dube | Oct 07, 2025, 10:57 AM*
Instagram has announced a new awards program called the **’Ring’**, designed to honor the top creators on its platform. The first batch of 25 winners will be announced next week. This initiative is part of Instagram’s ongoing effort to recognize and celebrate individuals who drive cultural change and push creative boundaries.
### Judging Panel
The judging panel for the ‘Ring’ award features a diverse group of notable personalities, including Instagram head **Adam Mosseri**, director **Spike Lee**, designer **Marc Jacobs**, YouTuber **Marques Brownlee**, actress **Yara Shahidi**, and makeup artist **Pat McGrath**.
Each winner will receive a custom-designed gold ring crafted by English fashion designer **Grace Wales Bonner**. In addition, winners will have a digital golden ring displayed on their Instagram profile and the opportunity to customize a unique “Like” button for their feed posts.
### A Strategic Shift Amid Changing Creator Programs
The launch of the ‘Ring’ award coincides with Meta’s recent scaling back of creator payout programs. Earlier this year, Meta discontinued compensation for creators via ads on their profiles. In 2023, it also ended bonuses for Reels creators on both Instagram and Facebook, and affiliate marketing bonuses were shut down in 2022.
### Challenges for Creators
Creator earnings have been challenged recently, with a significant 52% drop in brand deals reported in 2024. Bank of America highlighted last year that, alongside a decline in sponsored partnerships, competition has intensified as more paid collaborations become concentrated among top-tier creators.
Despite these challenges, Instagram remains committed to celebrating its most creative users through this symbolic new award.
### Celebrating Creativity and Risk-Taking
Instagram describes the ‘Ring’ award as a celebration of those who are unafraid to take creative risks and forge their own paths. According to a company blog post, the award is “all about celebrating those who bring people together over their creativity, and deserve recognition.”
As Instagram continues to evolve, the ‘Ring’ award represents a fresh, meaningful way to acknowledge the platform’s cultural pioneers and their impact on the creative landscape.
https://www.newsbytesapp.com/news/science/instagram-s-new-ring-award-will-honor-top-creators/story