Category Archives: marketing

Thamma director Aditya Sarpotdar defends use of item songs: “They’re marketing assets, but my story unfolds through them”

Filmmaker Aditya Sarpotdar, currently enjoying the success of his latest release *Thamma*, has addressed the ongoing criticism surrounding the film’s inclusion of three item songs: “Poison Baby,” “Tum Mere Na Huye,” and “Dilbar Ki Aankhon Ka.”

The director, known for the horror-comedy hit *Munjya* within the same cinematic universe, responded to the debate in an interview with SCREEN, shedding light on his creative choices and explaining how such songs play a functional role in modern storytelling and marketing.

### Aditya Sarpotdar Defends Use of Item Songs

Reacting to the backlash, Sarpotdar stated, “All these things are marketing assets that lead you into a film. What counts is what the film gives you in the end. For me, when these songs appear, they’re there because my story unfolds through them.”

He emphasized that these tracks are not inserted merely for glamour but are woven into the narrative to enhance its rhythm and emotional beats.

The discussion around *Thamma*’s music gained traction after audiences questioned the need for three distinct item songs within a horror-comedy. Addressing the criticism head-on, Sarpotdar pointed out a shift in audience perception.

“This is the same audience that loved ‘Taras’ in *Munjya* and ‘Aaj Ki Raat.’ Nobody had a problem then. But now, suddenly, it’s an issue. Maybe it’s just happening more often, so people are reacting differently,” he remarked.

### *Thamma*: A Unique Entry in the Maddock Horror Comedy Universe

*Thamma*, starring Ayushmann Khurrana and Rashmika Mandanna, marks the first love story set within the Maddock Horror Comedy Universe—an interconnected cinematic world that includes *Stree*, *Bhediya*, and *Munjya*.

Despite receiving mixed critical reviews, the film continues to perform steadily at the box office, drawing audiences with its unique blend of romance, supernatural intrigue, and quirky humour.

### Broader Conversation on the Role of Item Songs in Contemporary Cinema

Aditya Sarpotdar’s response reflects a larger dialogue about how item songs are evolving in modern cinema—from being standalone entertainment numbers to becoming integral narrative devices and powerful promotional tools.

As he puts it, what truly matters is the story that remains long after the music fades. With *Thamma*, Sarpotdar once again demonstrates that commercial appeal and storytelling can coexist, even if it means defending a few catchy beats along the way.

**Also Read:**
EXCLUSIVE: *Thamma* actor Rachit Singh aka Veeran on waiting 10 years for the big break, “In these 10 years, I was working every day”; also reveals that his body transformation took 9 months.

**More Pages:**
– Thamma Box Office Collection
– Thamma Movie Review
– BOLLYWOOD NEWS LIVE UPDATES
https://www.bollywoodhungama.com/news/bollywood/thamma-director-aditya-sarpotdar-defends-use-item-songs-theyre-marketing-assets-story-unfolds/

Mouthwash and oral hygiene: Myth v/s facts

**Mouthwash and Oral Hygiene: Myth vs. Facts**
*By Simran Jeet | Oct 03, 2025, 05:49 PM*

**What’s the Story?**

Mouthwash is often marketed as a quick fix for oral hygiene, but it cannot replace the essential act of brushing your teeth. While mouthwash can help freshen breath and reduce some bacteria, it does not remove plaque or food particles like a toothbrush does. Understanding the limitations of mouthwash is crucial for maintaining optimal dental health.

Here are some insights into why brushing should remain the cornerstone of your oral care routine.

### 1. Plaque Removal Is Essential

Plaque is a sticky film of bacteria that forms on teeth and can lead to cavities and gum disease if not removed regularly. A toothbrush physically removes plaque by scrubbing it away from the tooth surface.

Mouthwash alone cannot eliminate plaque effectively, as it only rinses the mouth without the mechanical action needed to dislodge the bacteria-laden film.

### 2. Fluoride Benefits in Toothpaste

Toothpaste usually contains fluoride, which strengthens tooth enamel and helps prevent decay. While some mouthwashes also have fluoride, they don’t have the same concentration as toothpaste.

Using mouthwash instead of brushing means you miss out on fluoride’s protective benefits, leaving your teeth vulnerable to cavities over time.

### 3. Brushing Reaches All Areas

A toothbrush can reach all areas of your mouth, including hard-to-reach spots between teeth and along the gum line where bacteria tend to hide. Mouthwash can’t reach these areas as effectively as brushing does.

Regular brushing ensures that every part of your mouth gets cleaned properly, reducing the risk of plaque buildup and gum issues.

### 4. Cost-Effective Oral Care Routine

Investing in a good toothbrush and fluoride toothpaste is far more cost-effective than relying solely on mouthwash for oral care.

While mouthwash can be a helpful addition to your routine, it shouldn’t be the only product you depend on for dental health. A simple routine of brushing twice daily with fluoride toothpaste is much more effective than any rinse alone.

### 5. Importance of Regular Dental Check-Ups

While at-home care is important, regular dental check-ups are critical to keep your oral health in check. A dentist can identify problems early and provide professional cleanings that aren’t possible at home.

Combining regular visits with a proper brushing routine guarantees that your teeth stay healthy and strong.

**In summary**, mouthwash can complement your oral hygiene but never replace brushing. To maintain optimal dental health, focus on thorough brushing with fluoride toothpaste and regular dental visits.
https://www.newsbytesapp.com/news/lifestyle/mouthwash-is-not-a-substitute-for-brushing-teeth/story